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Valspar Paint Ad Redesign

For this project, I was to redesign a Valspar paint ad that included a print version, and two digital versions (a banner and a square-shaped version). During this process, I focused on the readability of the ad, clarity of the images, and using the correct color modes for the digital ad and print ads.

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Birmingham Zoo Poster Design

For this project, I was to design a poster that would include one of the Birmingham Zoo's animals and facts about the animal. This design included both a colored and black and white version of the poster. The design also needed to incorporate texture and the name of the animal.

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AIGA 2022 Conference Postcard

For this project, I was to design  a postcard for the AIGA's Design, Leadership, and Advocacy Conference; the goal was to create a postcard that would inspire young designers to join the conference.

Front

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Back

House of Cards Design

For this project, I was to design a set of 10 interlocking cards that were to be inspired by the work of a 20th century designer. My design was inspired by some of the Designer, Alexey Brodovitch's Harper's Bazaar magazine; the magazines showed models alongside text that mimicked their poses. 

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Alabama City Logo Design

For this project, I was to design a logo for a city in Alabama. This logo was designed for the city of Bon Secour.

Album Cover Design

For this project, I was to design an album cover for two recordings from the Smithsonian Folkways collection. The cover was designed for two Calypso recordings one by artist, Lord Melody and the other by artist, Mighty Sparrow.

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Learn and Play App Design

For this project, I was required to work in a group and had to design an app for children from either ages 3-5, 6-8, or 16-18 years. The goal was to design an app that would allow children to learn while having fun.

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Designer Website

For this project, I was to design a website for a significant designer in Figma. The site was to showcase the history, famous works, and other information about the designer. The site also was to include visual inspiration from the designer's design approach and work. This website was designed for the designer, Marian Bantjes who is known for her ornamental details, obsessive handwork, detailed vector work, and pattern work. 

Homepage

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About Page

Projects Page

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Design Process Page

Accomplishments Page

Contact Page

Website Walkthrough

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Service Industry Identity Design

For this project, I was to design an identity system for a chosen service in the industry. I decided to design an identity for an imaginary home 
remodeling company called, UPLIFT. The final result included two posters of the company's logo lockups (top left and right pictures), one poster of the company's mockups (bottom left picture), and one poster of the company's logo animation sequence (bottom right picture). The full animation is shown at the right of the animation's poster. 

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Three-Item Packaging Suite

For this project, I was to create a packaging design for three related items of my choice. At least one item was to be packaged in a box while the others could be packaged in other ways. The packages were to work cohesively while being able to work as a stand-alone item. The packaging was designed for computer products that consist of a wireless mouse, mouse pad, nano 
receiver, and a computer bag.

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Primary Logo in White

Senior Project: "Impressions"

For this project, I could design anything that I wanted
to design (as long as the design was practical). I chose to fabricate and brand for a company called "Impressions,"
a multidisciplinary design company specializing in experiential design, graphic design, interior design, and art. Having offices located across the southeast (their main office is located in Mid-town Atlanta, Georgia),
the company proudly creates unique designs for its clients that will have lasting impressions. The company's key elements, lasting, uniqueness, imprint, and welcoming, can be seen in the final items (pictured)
for the project.

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Secondary Logo

Company Moodboards

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Company Office (Outside View).

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Company Office (Break Room).

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Company Office (Boardroom).

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Company Billboard.

Stationary & Collateral

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Business Card.

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Company Postcard (Front).

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Company Name Tag.

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Company Postcard (Back).

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Company Booklet (Front).

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Company Booklet (Back).

Company Ad 

Company Website

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Homepage

About Page

Services Page

Portfolio Page

Contact Page

Detailed View of Selected Project (From Portfolio Page)

Website Walkthrough

© 2023 by Asia M. Lee. Powered and secured by Wix

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